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The Importance of Having a Website

By Lioness Studio Owner and Designer

Website

Posted on June 08, 2017 at 19:09 PM

It seems that more and more businesses have websites. These are a way to advertise your products and services, your customers to contact you and a way to showcase exactly what you can offer.

With this in mind, we have put together the reasons why you should have your very own business website. All to hopefully inspire you to make the move to promoting your business virtually.

You are always accessible

One of the best things about having a website is that it is always turned on. Even when your business is shut. This means, that when a potential customer has a question, wants to know more about what you do, or simply wants to get a quote on your service, they can.

You are visible

If you don’t have a website, then you will be relying on word of mouth and local advertising to promote and grow your business. This may work well, but if you have dreams of success across the country, or even just a little wider than your local community, you will need a website too.

It is your marketing foundation

A large chunk of modern marketing approaches relies on you having a website. Search Engine Optimisation and Keywords are two of the main things to consider, and if you don’t have a way to include all those lovely keywords, then how are you going to rank on the search engines.

Customers are more likely to trust you

One thing that is most important to customers has to be that they need to have trust in a company and what they can do for them. Having a website makes you instantly more credible. Something as simple as this could mean that you appeal to people who may not otherwise have wanted to use your service.

They don’t have to cost the Earth

A reason why some smaller businesses decide not to have a website for their business is that they think it will be too much money. There are some low-cost packages out there which you can use to set up a temporary website, however, in the long-term, you should really see your website as an investment.

There are plenty of website design companies out there that will be able to create and design you a website that is perfect for your business, and that won’t cost you the Earth.

Now you know just why you should have a website for your business, the time has come to have a website designed for your business. Why not get in touch with us here at Lioness Design? We have experience in creating amazing websites that make sure that your business gets on the map in a virtual world.

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